Infographics are a great way to share data. They’re nice to look at, easy to digest and contain loads of valuable information. Due to their visual aspects, they’re excellent for learning new and complex subjects. 

Imagine having to consume large amounts of statistics, numbers, and data. We know it’s not fun to stare at a bunch of charts and digits with little context. Infographics help make the process of learning and consuming data in fun and effective.

Instead of having to stare at boring charts and graphs, infographics help tell a story with data. You won’t be looking at a bunch of numbers– you’ll be looking at a story and compelling information.

Coming Up with Infographic Ideas

Creating an infographic is no easy task. In fact, it takes a lot of skill, effort, and time. The most difficult part of creating an infographic is coming up with the right topic. There are lots of ideas floating around and settling on one that will bring you the right traffic can be a struggle.

In this article, we’ll break down eight ways you can come up with ideas for your infographic.


#1. Write down any idea that comes to mind

This first tip might seem counterproductive if you have no ideas to even begin with but it’s a great way to start brainstorming. Jot down any topic, no matter how random it seems, and then work on developing it further. One way to develop the topic is by asking yourself a series of questions. 

There are several ways you can do this. You can jot it down on a piece of paper, type it out on a document, or use an online mind-mapping tool. 

#2. Get creative with current events

Current events are always a great way to come up with infographic ideas. They’re topical, interesting, and have the potential to go viral. When selecting a current event to base your infographic on, make sure that it’s relevant to your audience. Check out Google Trends, current news, and any trends that are gaining popularity. You could also look at historical data to see what succeeded and what didn’t to give you an idea of what to do.

#3. Take advantage of social media trends

Social media trends are constantly changing and offer a wealth of infographic ideas. Whether it’s a new app, game, or celebrity, there’s always something to base an infographic on. When selecting a social media trend, make sure that you have a strong data point to back it up since data from social media isn’t exactly reliable. So, do your due diligence and research your trends thoroughly.

#4. Check out references sites

There are a number of great resources that can offer infographic ideas. Reference sites like Pinterest, Dribble, and Behance are excellent sources for inspiration. When browsing these sites, make sure to take note of any design trends you see. Don’t worry about collecting too many references. In fact, it’s a great idea to have several references in your arsenal. 

#5. Solve a problem

People are always looking for solutions to their problems. If you can find a way to present data in an infographic that solves a problem, your audience will love it. So, find out what’s making your audience tick, what they’re asking, and what they want to see. A sure way to do this is to simply get to know your audience.  

#6. Know your audience

Speaking of knowing your audience, it’s extremely important that you understand who you’re targeting. When creating an infographic, it’s not about what you want to create but rather what your audience wants to see. If you can tap into their interests and needs, they’ll be more likely to engage with your content.


When doing research for your infographic, make sure to use social media, surveys, and other forms of market research. This will ensure that you’re creating content that is not only relevant but interesting to your target audience.

#7. Tell a story

People love stories and infographics are a great way to tell them. When selecting a topic, make sure that it has a narrative structure. Infographics are excellent for telling stories because they use a lot of visual aspects. When text and graphics go hand-in-hand, you get an effective story-telling tool.

#8. Don’t forget the facts

While it’s important to be creative when selecting a topic for your infographic, don’t forget the facts. Make sure that you have data to back up your claims. When selecting a topic, make sure that you have access to the necessary data and that it’s reliable. 

Wrapping Up

Now that you know some great ways to come up with infographic ideas, get creative and start brainstorming! The sky’s the limit when it comes to topics so don’t be afraid to think outside the box.  When creating an infographic, there are a number of things to keep in mind. By following these tips, you’ll be on your way to creating powerful and engaging content that will capture the attention of your audience. So, get creative and have fun with it!

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