It can be difficult to sell jewellery online. Why would someone shop online when there are so many physical stores? 

Jewellery is costly; how can you persuade someone to buy priceless jewellery online without seeing it or feeling it? Furthermore, with so many internet retailers to choose from, how can customers know which ones to trust? 

For all of these problems, however, there are answers. Buying jewellery is all about trust and relationships. It’s also difficult to construct both of these things online. It is not, however, impossible. 

While it is simple to set up a website, it is critical to make it appear trustworthy since people believe what they see. Every page of your website must have the tiniest details filled in correctly in order to deliver all necessary information to your visitors.

Features to Include on Your Jewellery Business Website

Before you go live with your jewellery website design project, there are a few things to keep in mind. Before you start working on your new site or renovate an old one, here is a list of crucial things to keep in mind. 

Page “About Us” 

Buying jewellery is a personal experience; it could be for a wedding or as a gift, so expressing your personal storey helps to establish relationships and trust. 

The About Us page is the most crucial page of a website because it is only a click away. When it comes to selling jewellery online, the About Us page is one of the most significant places to start. 

Before making a purchasing decision, a consumer would like to know who owns this store, whether it is a private company or a family-owned business, how old it is, where it is located, what makes it special, and other such questions. You must ensure that you answer all of the required questions and offer as much information as possible about your online store.

The “Terms & Conditions” 

The page that contains all of your policies is the next most crucial page. Purchasing jewellery online is just as perilous as purchasing it in person, and it is a costly endeavour. The last thing a consumer wants is to be unable to return or exchange a piece of jewellery for which they have paid a high price. To be sure, have all of your policies for returns, exchanges, shipping, billing, terms and conditions, insurance, and so on spelled out in plain English on your “Terms and Conditions” page.

 Jewellery Piece Specifications 

When a consumer enters a real jewellery store, they have a one-on-one conversation with the vendor about the piece, the amount of gold used, the stones utilised, their value, the wastage, and the rate. People, on the other hand, are hesitant to shop online. They are unable to speak with anyone or feel the merchandise. 

As a result, it’s critical that you give your customer all of the information they need and more. The diamond’s cut, the gold’s karat value, and the amount of gold used must all be disclosed. Showcase all of your Jewellery’s certifications and standards as well.

Jewellery-specific website software 

A jewellery-specific website software will assist you in organising and labelling your jewellery pieces. The software is intended to maintain track of inventory, monitor standards, and handle everything from sales to accounting. This improves the efficiency and comfort of your work. 

An easy-to-use website 

A website’s layout that is convoluted, unclear, or complex is a significant turn-off for any customer. Make sure your website is straightforward, attractive, and well-designed. On the home page, you should be able to see everything you have to offer.

Make Price Splits Available 

A price break-up option is another vital element that your website should have. The majority of merchants conceal gem prices and just display one price for the Jewellery item. Offering a price breakdown, such as the price of the gold used, the price of the gems used, the creating and squandering charges, insurance (if any), and so on, will help you build client confidence and goodwill. This feature can help you stand out from the crowd of competitors that don’t have it. 

Insurance for Public Transportation 

Damage or theft of gold, diamonds, and other jewelery is costly, and it can put the company and its customers at risk. Offering ‘Transit Insurance’ can greatly lessen this danger. However, it is up to the firm to decide whether to offer insurance as an option or as a requirement. 

Product Description in Depth 

It should go without saying that product descriptions are critical. Make sure your descriptions are appealing, thorough, informative, and concise. Product descriptions are critical in establishing consumer confidence and making websites appear trustworthy and sophisticated. It will work with your website as well. SEO 

Photographs with great detail 

This is without a doubt the most important function your website requires. The items of jewellery are exquisite and beautiful. Your website’s photographs should be clicked on a white backdrop and from various angles. You should be able to demonstrate the appropriate colour, size, design, details, and angles of the jewellery. Your sales may suffer as a result of poor photography.

Jewellery Piece Specifications 

When a consumer enters a real jewellery store, they have a one-on-one conversation with the vendor about the piece, the amount of gold used, the stones utilised, their value, the wastage, and the rate. People, on the other hand, are hesitant to shop online. They are unable to speak with anyone or feel the merchandise. 

As a result, it’s critical that you give your customer all of the information they need and more. The diamond’s cut, the gold’s karat value, and the amount of gold used must all be disclosed. Showcase all of your Jewellery’s certifications and standards as well.

Multiple payment methods that are safe and secure 

There are numerous advantages to having secure payment options, including: 

• It allows for easy international payments • It gives clients peace of mind that their personal information and money are protected. 
• It’s practical because most consumers’ information is saved.

Various Types of Customer Service 

Your company’s devoted clients can be made or broken by your customer service. The job does not finish after the sale is made; rather, it begins immediately afterward. 

• You should have multiple ways for your customers to reach you, both before and after the sale, and make sure that all of these methods are operational. Provide clear contact information that is widely displayed.
• Check in with your clients to see if they received the product and if it arrived in excellent shape; if not, see what you can do to assist them. 
• Send out emails to your customers regarding reviews, new discounts, and new products, for example. 

Search Engine Optimization (SEO) 

It’s not easy to run a website. Even if your website has all of the necessary features, there’s a risk it won’t generate any sales. As a result, SEO (Search Engine Optimization) is critical. 

Hiring SEO specialists will assist you in managing your Jewellery eCommerce website. The expert will know just how to increase traffic to your online store and increase revenues. 

Personalization 

If at all possible, provide your consumers the choice of customising their jewellery. This is a great advantage that offline retailers have, but you may gain from it as well. Customers might build a piece on the Jewellery website development, or choose a metal or gem they prefer in a more straightforward approach. Hire Woocommerce developers to create unique features for your website.

Social Media Marketing 

People will be more aware of what you do and how you do it if they have a deeper grasp of you. In addition, reviews play a significant influence in converting a prospective consumer into a loyal one. Being socially engaged, communicating with customers via platforms like as Facebook, Twitter, and other social media platforms, displaying good testimonials, and encouraging feedback are all excellent ways to develop trust and relationships with current and potential customers.

If you own a jewellery website design company, you should have a professional business card on hand. Many online graphic design tools are available to produce stunning jewellery business cards; simply customise them to meet your needs, and your professional card will be ready in minutes. To reach out to additional customers, share this card on social media sites. 

Provide Useful Content Visitors

Your website should be able to interact with it. Filling our site with educational and entertaining videos, having a live chat screen, and displaying deals and coupons for first-time users are all excellent methods to communicate. Although all of these methods are beneficial, bear in mind that none of them should be too intrusive or drive your customers away.WooCommerce developers

Putting it all together 

To be successful, you must put in a lot of effort. Your consumers will know you’re serious about providing them with excellent service if your website style is clean and simple. Testimonials and social media engagements will demonstrate to them that you are genuine and not a con artist. 

Transparency and clear product information will help people trust you. And being outspoken via customer service and participation will eliminate any reservations. 

Every action you take to develop your internet business will increase your chances of attracting long-term consumers. These clients will spread the word about you, increasing your goodwill and improving your relationships.

Also Read : Affordable Website Design and Development Services