Appearing at the top of the first page of Google search results, what site owner wouldn’t dream of it? The good news is that it is possible to improve your positioning without necessarily being an SEO pro. A few quick actions can have a big impact on your site’s rankings!
They should above all contain the target keyword of the page of your site. An optimized URL provides terms intelligible to Google and informs about the position of the page in the tree structure of the site. Here are 2 examples to help you see more clearly:
- Good URL: https://www.digitalmarketinglahore.com/SEO-services-in-lahore/
- Bad URL: http://www.yoursite.com/perl/cgs?/AAAAXZE /region=C34%
A URL is almost always unoptimized, especially on CMSs. To optimize your URL addresses, simply go to the “Permalinks” menu of your CMS.
Here are some tips for writing your addresses correctly:
- Do not use accented letters;
- No space;
- Replace the apostrophe with the underscore;
- Write the letters in lowercase.
Within a site, the implementation of optimized images is particularly important. Used well, they can attract more visitors and promote sharing on social networks. Ultimately, they will help you achieve your business goals.
In terms of SEO, images are also of utmost importance. And for good reason:
- The most visited websites all contain images;
- Optimized images allow you to improve your positioning among engine results.
To be read by search engines, the images integrated into your content must take into account 2 parameters:
- Information fields for SEO: the alt attribute of the image tag and the name of the image file;
- The size of the image: the lighter the image, the faster it will load. We can make images lighter without losing quality, thanks to a suitable image compression tool (Optimizilla, Compressor.io, All Image Enlarger…).
Create a blog
What better way to publish quality content than a blog? In addition to providing quality traffic, it helps to retain your audience.
But above all, blogging is an effective way to improve SEO rankings. It’s not for nothing that the best referenced sites of the moment all have a blog. But be careful, if you create a blog with the sole aim of improving your traffic, you are going to fail.
In fact, when it comes to blogging, SEO is secondary. It is above all necessary to write qualitative texts and favor interaction with readers. Another important element, it is necessary to be regular in the publication of the contents, the Net surfers especially appreciate the fresh content.
If you are consistent in your action, you will start to see an increase in your traffic curve a few months after your first publication.
Improve internal networking
The internal mesh is defined as the mode of arrangement of the internal links in a site. In addition to improving the user experience of navigation within the site, it also plays a particularly important role in natural SEO referencing.
Large online stores such as Amazon or Alibaba use it systematically. Their product sheets are well optimized and filled with links pointing to related products.
All types of content can be connected to other pages. A product page can for example be connected to a blog post describing the benefits of the product. Similarly, a blog page can be connected to another web page delving deeper into a key item cited in the page. By linking your content, you will keep visitors to your site longer.
But to make a good net linking, it is essential to optimize the anchor of your links. For this, here are some rules to observe:
- If possible, do not use links such as “find out more”, “read more” …;
- Anchor your links to explicit words or expressions that make sense.
Use external links
The web is above all an exchange link. If you want to stand out, you will need to include links in your content pointing to other sites. Otherwise, you send a negative image to Google, which will have an equally negative effect on your Google SEO.
It is best to use external links pointing to other sites dealing with the same theme as you or too informative sites.
These links will improve the quality of the content of the page and the optimization of natural referencing.
There is no fixed rule regarding the number of external links to use, however, common sense should be used. In addition, avoid inserting links at the top of your texts. Instead, place them in the middle or at the bottom of the page.
In conclusion, these are just some of the simplest SEO strategies to put in place to optimize the visibility of a website. There are still many others whose implementation can be entrusted to an SEO agency to make your life easier!
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