When it comes to sizing your logo, always keep in mind that adaptability is your key point. In other words, if your logo has more than one space or different platforms where it needs to fit, of course the sizes and dimensions would vary and you need to take care of its orientation and formatting as well as its shapes. It’s necessary to plan ahead and keep a list of what you will need sooner rather than later, so make sure it can adapt in all conditions.
Simplicity of the custom logo design is always given more preference than the complicated one because in this way it’s going to be much easier with the adjusting. Whether the size is small or large, it needs to be consistent, recognizable and reflect your brand voice perfectly.
Common logo sizes and dimensions
- Logo size and other variations
- Size for websites
- Size for social media- Facebook, Instagram, Twitter, Youtube
- Size for email, signatures
- Size for prints- Business cards, T shirts Mugs, Tote Bags, Hats, Letterheads, Standard letterhead size, Envelops, Sheet size fir billboards
- Logo size and other variations- Several programmes have different requirements in preparing the various versions of the logo designs which includes versatility, scalability, balance. The logos often have to be resized and deduced when set down across the websites, social Medias, print elements, etc. When shaping and adjusting your own logo designs you need to be careful with certain points. You need to be precise with the proportions like horizontal, vertical, icon, favicon, etc. Always keep your logos simple and consistent . Avoid making it too complicated as it creates hurdles in resizing and reorienting. And when you start making some changes it’s much easier to start with a larger size and go smaller, rather than trying to expand one that is too small. So you can take some help from the image resizer for such adjustments. Well logo variations also include colour variations and type variations. Here the most used colour variants can be Black, Monochromatic, White, Greyscale, coloured or transparent backgrounds. Type variations can be classified as wordmarks and logo marks. Either you use one or both of them in your logo design. Here comes the vector files, PDF and EPS are designed for effective scalability. Using the vector format is great for resizing and reformatting. Therefore, your logos should always be effective regardless of how they are presented and displaced. Your logo should be sized in a way that it is understandable and highlights the right elements.
- Size for websites- Most of the time, the audience is attracted by the logos on your websites. You can place your website design at two spots: the header ( also called as navigation bar) and the favicon( the small icon that sits in the search bar tab next to your URL). Make certain that your logo needs to be of highest quality and thus tends to have a strong effect on the visitors. You need to keep in mind that some visitors will have a look at your site from their smartphones or tablets where the logo size is smaller so the details should be accurate. So the logo size for your websites should be 200 KB. The logo dimensions for the web page are 250 × 150 px horizontally and 160×160 px vertically.
Favicons put up the efforts and help visitors to recognise the site easily. Their standard sizes varies from 16×16px ( most common) 32×32px 48×48px The file format is JPEG or PNG.
- Size for social media- Whenever you use your logo on social media , make sure to pay attention to formatting. This means it needs to be professional and appealing. Also keep in mind that your custom design should be optimised for every space like posters, banners, profile pictures, posts,etc. Even though social media accepts the smaller size files, make sure your file is large enough to support quality intent.
Dimensions also vary across social media which are as mentioned below-
Facebook- For profile pic (180×180)px
For posts (820×312) px
Shared link image (1200×628)px
Instagram- For profile pic:(110×110) px
For square posts:(1080× 1080) px
For landscape image post :(1080×566)px
For portrait image:(1080×1350)px
Twitter- For profile pic :(400×400)px
For posts : Minimum (440×220)px
Maximum (1024×512 ) px
Youtube- For profile pic:(800×800) px
Channel cover picture: (2560×1440)px
Hence, social media presents an incredible opportunity to use your logo both effectively and strategically, since every platform uses some kinds of profile pictures.
- Size for emails, signatures- Counting your logo within your email signature not only gives a professional look but also sets your great efforts through every touchpoint. Talking about the routes with clients via your business email, there isn’t one standard size for your email signatures. So keeping the logo file size as small as possible would be a good decision. Make sure that your file is under 30KB. Most recommended and used size for this purpose is under 10KB. Email services like Gmail suggest the logo sizes within the dimension range (300 – 400 px wide by 70 -100 px). This is to make certain that your logo will look great even on mobile devices. Well optimising your logo size in each way will ensure your logo looks its best at all times.
- Size for prints- Logo prints need to be properly formatted for business cards, packaging, or for merchandise purposes. The size varies greatly across the print media while the digital spaces tend to favour smaller dimensions. In these cases you will have to switch up your logo sizes from product to product. It’s also important to pay attention to your logo colours in print which prefers CMYK ( cyan, magenta, yellow, black) in general rather than RGB (red, green, blue). You can create your own business cards and custom merchandise. Keep in mind these small points because they will help you a lot while branding elements.
Below are some of the standard print sizes:
Business cards- US business cards are generally 3.5×2 inches.
T-shirts- The maximum size for the print area is 14×15 inch. When printing the logo on the chest pocket , be careful with the measurements ( 4⅜ × 5 ⅜ inch).
Mugs- standard mugs: 7.5 × 3 inches
Tote bags- Logo size may vary according to the size of the bags. So the ideal print is 14×16 inch.
Hats- The hat sizes and types vary a lot, so a logo size around 3 – 3.5 in wide is recommended.
Letterheads- A4 (most common letterhead size ) 210×297 mm.
Standard letter size (US)- 8.5 ×11 inch.
Envelops- The standard business sized envelopes are #10 – 4⅛ inch 9½ inch.
Sheet sizes for billboards- US standard: 27 × 40 inches.
Always make a space for your logo to grow with technology and present its best self to the visitors. Remember that while one logo design can set out as the face of the brand, there is no one size fits all that applies to every factor. Whether it appears on your website, social media apps, emails, etc. As a consequence, we covered some logo size basic elements and fundamentals.