Facebook has just announced its most significant expansion Buy Instagram Followers Malaysia into e-commerce to date: Facebook Shops!
Today, during the Facebook Live session with Mark Zuckerberg the new e-commerce feature
allows small-scale companies to set up online stores using both Facebook along with Instagram.
In coming days, Facebook Shops will also allow small-scale businesses to sell their items through
Instagram Direct, WhatsApp, and Messenger and even tag their products on live broadcasts!
Here’s what you need to be aware of Facebook’s new e-commerce features:
As the world grapples with COVID-19, the financial impacts for small companies have been quite bad.
Yesterday, Facebook released its State of Small Business Report which conducted a survey of 86,000 small-scale
businesses across the United States, and one conclusion is that 31% of small companies are shutting down because of the coronavirus epidemic.
However, according to Zuckerberg one of the ways companies are surviving this time is by getting closer to the internet.
“We’re seeing many businesses that have never had an online presence get on the internet for
the very first time and small-sized businesses with an online presence become their primary means of conducting commercially,” the analyst said.
“This won’t cover all of the losses to businesses however it could assist. In the case of many small-sized businesses in this time it’s the difference between getting by or going under.”
Small-scale businesses are incredibly crucial to Facebook. According to Zuckerberg
the majority of the advertisers on Facebook are small-scale businesses and is the largest portion of their earnings.
It’s not surprising that the company has committed to helping small-scale businesses to weather the storm of COVID-19.
In March, Instagram announced the launch of a $100,000 grant grant for small-sized businesses.
they also launched food delivery and gift card-themed stickers on their Instagram account in the middle of April. Then, last week, they began rolling out a Support Small Business sticker.
However, today’s announcement for Facebook Shops was the biggest of them all
and is probably the most significant Facebook online-commerce venture to date.
In the words of Zuckerberg: “This is the biggest step we’ve made to make it possible to sell across our apps.”
This is everything you need to be aware of about Facebook Shops:
Facebook Shops is now live
According to Zuckerberg the premise of Facebook Shops (or Shops for short) is that it permits
small-scale businesses to create an online shop and sell items directly through Facebook’s range of applications, including Facebook as well as Instagram.
Businesses can set up an exclusive “shop” area on Facebook page or Instagram profile,
and then build an inventory of goods and services that users can browse and save, share and even buy.
Although every company large and small will profit by this feature, Facebook Shops is especially beneficial to small-scale businesses.
It’s because Shops are completely inexpensive and simple to make quickly, but more importantly,
they’re integrated with Facebook’s numerous applications. This means that once you’ve created your shop,
it will be visible on both your Facebook Page as well as your Instagram account (and accessible via stories and advertisements).
Facebook Shops are also customizable. Businesses can select the products they wish to showcase from their catalog.
They can then modify the appearance and feel of their shop by choosing
the cover image as well as accent colors to highlight their company’s image.
Facebook has joined forces in partnership with Shopify, BigCommerce, Woo, Channel Advisor,
CedCommerce, Cafe24, Tienda Nube and Feedonomics to help companies bring their products onto Facebook Shops.
The businesses will now be able to utilize these third-party platforms
in order for managing their Shops on Facebook along with any social ads that are related to the Shops.
The partnership was announced by Shopify. Shopify stated: “Facebook Shops allows Shopify
merchants to have control over customizing and merchandising of their storefronts within Facebook and Instagram while also managing their inventory, products as well as orders and fulfillment from within Shopify.”
According to Zuckerberg the majority of Facebook Shops’ customization will also be made possible by AI and Facebook’s augmented-reality technology.
For instance, if your business is an apparel store that produces clothing for women and men You’ll be able to
customize your storefront so that it can showcase products that are pertinent to the customer such as men’s jackets as well as women’s cut-offs.
Shoppers will also be able make use of AR virtual reality to try things such as makeup,
sunglasses or even furniture much like the augmented reality shopping feature which was unveiled in the last quarter of 2013.
Just like you’d do in a physical shop and you need to contact someone for assistance, with Facebook Shops,
you’ll be able to contact a company via WhatsApp, Messenger, or Instagram Direct to ask questions and get assistance or track deliveries, and much more.
In the near future, it will be possible to browse a shop of a company
and buy items right from chats in WhatsApp, Messenger, or Instagram Direct.
Additionally, Facebook is also testing methods to make it easier to earn rewards from businesses that you enjoy
by allowing you to connect loyalty programs, such as the points program you can find at the
local café and the account you have on your Facebook account.
“You’ll be able easily to check and track your rewards and points,” according to Facebook’s announcement.
“And we’re working on ways to assist small companies to create, manage, and promote an incentive program for customers on Facebook Shops.”
A thing to be aware of is that when you create and use Shops is completely free,
Facebook plans to collect commissions on purchases that are placed through Shops.
According to a TechCrunch chat with Facebook’s vice president for advertising Dan Levy,
the company is planning to charge “small charges” on every purchase made via Shopsbut he didn’t provide the amount or rate.
We’ll be able to find out fairly in the near future, but Facebook Shops are being
launched this morning within the United States and should be accessible to more people in the next few months.
Instagram Shop Live Shopping and Other E-commerce Tools available from Facebook
The main topic in Zuckerberg’s Facebook Live presentation this morning is Facebook Shops,
he also spoke about the other features that Facebook is developing to allow users to buy and sell goods on the internet.
The most significant news is Instagram Shop, which will allow users to browse through products directly on Explore on Instagram.
Explore and, ultimately it will be an option that is permanently displayed in the navigation bar making it possible to access Instagram Shop in just one click.
According to the press release from Facebook that the feature will roll out, users will be capable
of “browse options from your top creators and brands, filter by categories like beauty or home, and buy the styles you like all in one location.”
Facebook is also planning to introduce brand new Live Shopping
features across Facebook and Instagram that will let users shop Live at any time.
According to Zuckerberg that over 800 million people are watching live videos every
day on Facebook and Instagram and much of that is tutorials for products and launches. So there’s already a thriving online-based culture that is tied to live video.
However, with Facebook’s soon-to-launch Live Shopping feature, buymalaysianfollowers businesses can “tag items from the Facebook Shop or catalog before being life,
and the products will appear at the end of the video, to allow users to tap to read more about them and then purchase.”
Facebook, as well as Instagram, are both well-known shopping destinations however, Facebook Shops is bound to create a wealth of possibilities for small-scale firms!
Are you a fan of Facebook’s new features for e-commerce? Tell us via the comment section!