When you want to tell your business success story to prospective customers and get them to visit your website, you are going to need good quality content.
Considering the significance of content marketing, a very important issue today is the quality of content that is being used to promote businesses.
To the reader or viewer, the quality of content essentially means the value it offers or what s/he can take away from it.
Links and link-building are an important part of content marketing, but if you overemphasize on it and ignore content quality, that would be a mistake.
Your Lead generation strategies must include a strong focus on the stories you want to tell and the value that a reader or viewer can get from these stories.
Compared to the early days of the internet, content has undergone a sea change in terms of quality and value.
Earlier, content marketing as a specialized activity was still evolving, and most marketers lacked the vision that today’s marketers have.
All that mattered to them was backlinks because they believed this was the only way to get traffic to their websites. Many of them actually believed that content is of no use since nobody reads the content.
What mattered to them was backlinks because that’s the only way to get traffic to the website or so they believed. Consequently, the keyword density often exceeded 50% in their content.
There is a basic error in this logic. How and why would anyone click on these links if the content is totally spammed and not worth reading even a single line?
Today’s Content marketing and link building professionals might actually find it hard to believe this, but that was how a lot of people marketed content in the early days of the web.
The quality of your content will decide your link popularity
The average content marketer today understands very well that unless your content offers some value to the reader, s/he won’t waste time on your webpage, let alone click on the links you provide.
There are still a few people trying out the old spamming tactics, and you must be careful not to get anywhere near them with your website.
Working with quality content is not easy because it requires decent investment in content development, which affects their profit margins.
Do your search with keyphrases like ‘Agency for marketing near me’ and then shortlist those that appear genuine to you.
Thereafter, do proper background checks before you make your selection. You must also check the quality of traffic that comes to your site and how much time they spend there.
Knowing how to validate content marketing reports
Don’t take all the content marketing reports of your service provider at face value; if the traffic volume is shown to be high in the report, ask for the bounce rate stats.
The right Utah marketing agency or any quality marketing agency anywhere else will only use legitimate methods and genuine content to attract visitors.